When you are in the hands of the latest diet trend & the mental flux we go through with marketing & advertising, such as ‘Diet Water!?’  You are not in control until you decide
that it is not working. Unfortunately, before that, you gathered all your groceries, lotions, and potions to get you well on your way to success and your new body. You may have
been thinking rationally at the time, although it was based on your reasoning not necessarily your motive. Sooner or later because it is not your motive it will be inevitable
that you pull the plug. It sets in from a negative thought, or comment directed at you then you attack food with a vengeance. We‘ve all eaten what we consider to be ―bad foods‖.
Notice how we put moral labels on food? We give it such power. Heck, I tell myself even though I made a mistake does not mean that I am a mistake. The situation with food is:
we all make mistakes. We cannot all know about nutritional science. The problem with most dieting is that most people think because the diet failed them that they are a failure, and need I get into how that plays a role on our self-worth?
On another level, control brings on a level of food obsessions. Whether you are having a ménage-a-trios with Ben & Jerry‘s ice cream due to loneliness, or boredom, it still comes down to one thing: the food has control of you. We are fixated with how we want to look rather than how the foods will make us feel. Often we are very rigid in our attitude. It becomes us. Food comes to seduce us, take us away from the root of the problem. In any case control is not necessarily the main issue; control is the symptom. The core issue is powerlessness. We give away power to the food, to the media hype; we buy into hidden messages. What you resist persists! All these corporations are cashing in on our battle with food. Now who has the power? The mistake is labeling food good or bad, I never like to use that list with clients as it automatically sets a moral issue. As a consequence they may do penance and sometimes the punishment they meditate on is eating more, or doing without, or taking a diet trend to the extreme. We live in a society of learned helplessness. All our lives people tell us we can‘t do things, and we grow up giving away our power by learning to rely on someone else or society to have all the answers. Disaster! Another reason why diets fail us occurs in the mind. Have you ever noticed that as soon as you go on your diet you start obsessing about food more than ever? Think about it. The reason is simple: people move toward their most dominant thought. As a result, even while managing to resist putting the forbidden food into their mouth, they are still a prisoner to food in their mind. You may not be burning the calories, but your mind is burning with thoughts about what you’re not eating. No wonder the thought of going on a diet is depressing! We created this all in our own minds. Our thoughts directed us to our actions. It’s all in your head. You built your prison with the tools of your own imagination, not to incarcerate but to protect yourself. Your building blocks were painful memories and negative messages you picked up from other people and from society at large. Perhaps you compared yourself to others, to the impossible standards given to you by the media, and found yourself lacking. Although everyone has flaws, you saw yours alone. You fortify those
walls everyday with new messages of negativity, not just from others but also from yourself, and your own criticism is the hardest of all. You reject messages of acceptance and love because they do not fit into the structure you have built up for yourself.

Want more of my thoughts…this book is certainly a reality bite, more on this in chapter two!